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Alex is site of Football for Hope

Dated: Wednesday, 22 July 2009
Written by: Ndaba Dlamini    
Source: City of Johannesburg

Played alongside the 2010 FIFA World Cup™, the Football for Hope Festival promotes the use of the sport for peace, change and social development.

   
 
  Workers busy at Number 3 Square constructing a soccer field for the Football for Hope Festival
   
 
  The Football for Hope Centre
is taking shape

THE sprawling township of Alexandra will come alive in about a year from now when it hosts the Football for Hope Festival.

Set to run from 3 to 10 July 2010 at Number 3 Square, the festival will be organised by the City and FIFA. Some 32 teams will be playing not only for the trophy, but for social and human development as well.

Workers busy at Number 3 Square constructing a soccer field for the Football for Hope Festival On Friday, 10 July, FIFA named the participating teams, among which are organisations that use football to address ethnic violence in Israel and Palestine, environmental pollution in the slums of Kenya, HIV/Aids education in South Africa, landmine education in Cambodia and gang culture in Ecuador.

Included among these organisations are traditional football powerhouses like Germany, Cameroon, Brazil and Argentina as well as football teams from India, Lesotho, Tahiti, Bosnia-Herzegovina, Australia, Zimbabwe and Rwanda.

The teams were selected not only for their skill on the pitch but for their contribution to social change in disadvantaged communities around the world. During their stay in South Africa, the teams will take part in workshops and activities where they will learn from each other and improve their work.

The two-week festival will include a programme of cultural celebration between participants - a move that the City hopes will go a long way towards writing a new chapter for the township, which experienced some of the worst violence during the xenophobic attacks in May 2008.

Commenting on the Football for Hope Festival on the FIFA website , FIFA president Sepp Blatter said the tournament would be a unique opportunity for organisations using football as a tool for social development to interact with each other and showcase their programmes on the same stage as the football world's biggest sporting event - the 2010 FIFA World Cup™.

"We look forward to welcoming them to South Africa and experiencing together how football is contributing to building a better future."

Number 3 Square

Number 3 Square, located in the heart of Alexandra, will be transformed with a specially constructed stadium. Mixed teams of boys and girls aged between 15 and 18 years will compete in a unique, fast-paced tournament - unique in the sense that there will be no referees and any disagreements between the teams will be resolved through dialogue.

The Football for Hope Festival is part of the Football for Hope Movement, a FIFA and Streetfootballworld initiative that aims to increase the impact of the sport as a tool for peace, social development and change.

Christa Venter, Johannesburg's 2010 operations director, said that in November 2007, a delegation representing the movement visited Alexandra to assess the viability of staging the festival in the township.

"The delegation focused on key issues like accommodation, venues, facilities, and safety and security. In February 2008, FIFA formally announced that the Football for Hope Festival would indeed take place in Alexandra during the 2010 World Cup."

Located in the north of Johannesburg, a stone's throw from the affluent suburb of Sandton, Alexandra is one of the city's poorer communities. It has recently undergone a revamp, however. Once a sea of shacks, Alex, as it is affectionately known, is now a much more organise settlement with new, colourful residential buildings.

With its cosmopolitan nature - it is home to people with diverse cultural backgrounds - Alex is a fitting venue for the festival, which is expected to deepen the township's already rich cultural character.

Forum

The Football for Hope Movement focuses on children and young people and uses the sport as an instrument to promote participation and dialogue. Besides the festival, it also runs a Football for Hope Forum every four years to tie in with the FIFA Confederations Cup.

The Football for Hope Centre is taking shape The main aim of this year's forum, held in Vanderbijlpark between 23 and 25 June, was to find new solutions to social issues using the power of football. It brought together organisations using the world's favourite sport to address problems such as landmines in Cambodia, homelessness in England, ethnic conflict in Bosnia-Herzegovina, and HIV and Aids education in South Africa.

Blatter and Irvin Khoza, the chairman of the 2010 FIFA World Cup Organising Committee, attended the forum, where key players who are using the power of football to change the world off the pitch, held a diverse range of workshops and seminars to discuss social issues.

At the opening, Blatter said that through the Football for Hope Movement, FIFA supported organisations that used the appeal of the sport to promote social development, education, health and integration.

"It [the movement] is the key element to develop projects on the ground, in which football is the common denominator," he said.

Centres

Another element of the movement is the Football for Hope Centres, a FIFA legacy project that uses the momentum of the World Cup to build infrastructure that will benefit local communities.

In 2010, African countries will benefit from Football for Hope, with 20 football academies to be built on the continent. Dubbed the 20 Centres for 2010, five will be built in South Africa, with one at Number 3 Square.

The centres will each consist of a mini-pitch with surrounding grandstands as well as facilities that will provide local communities with access to counselling, health and education services.

According to FIFA, the centres will ideally be located on the sites of existing implementing partners, strengthening their activities in the community to improve basic education, prevent disease and promote health as well as encourage the social integration of minorities and disadvantaged populations.


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