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Heritage Overview

Updated: April 2006

Objectives

  • Heritage:
    The vision of the Heritage functional area is to create a vibrant, sustainable tourism industry in Alexandra that builds upon the rich resource of arts, culture and heritage, encourages entrepreneurship and plays a role in promoting civic pride and improving the quality of life of the residents of Alexandra.
     
  • Arts & Culture:
    The vision of the Arts and Culture functional area is to facilitate access for the community of Alexandra to the various art forms including dance, crafts, filmmaking, photography, music, drama and the visual arts, both in respect of recreation and as an economic opportunity.

Details follow below


       


Heritage aims

In accordance with the Gauteng Tourism Authority brief, the Heritage Functional area is specifically intended to:

  • oversee development of tourism infrastructure and attractions within Alexandra

  • create and stimulate opportunities for job creation and income generation around Alexandra

  • attract and promote investment opportunities in Alexandra.

  • enable previously disadvantaged communities to participate in tourism

  • offer training and employment opportunities for the unemployed, women and youth

  • establish and enhance partnerships for the development of tourism in Alexandra

  • create, strengthen and enhance the entrepreneurial capacity of the community, thereby facilitating the socio-economic empowerment of local people

  • correct and redress the incorrect presentation of the history of the people of South Africa

  • develop a high quality tourism experience for both local and international visitors, and for current as well as future generations

  • preserve, promote, present and celebrate the rich and varied history and heritage of Alexandra for the benefit of local residents and visitors


Heritage projects

  • Heritage Resource Centre

  • Alexandra Heritage Information Centre precinct

  • The Alexandra Cemetery Visitor Centre

  • Alexandra Tourism route

  • Social History Project

  • Tourism development


Arts & Culture aims

  • To provide access to school learners to the different art forms and cultural activities.

  • To provide opportunities for the residents of Alexandra [with an emphasis on the youth] to have access to the different art forms and for practitioners in such art forms to obtain training and opportunities to practice their skills.

  • To support the development of crafts as a form of income generation in Alexandra.

  • To create employment opportunities for artists in the different art forms through the work undertaken by the ARP and elsewhere.


Arts & Culture projects

  • School education

  • Recreation programme

  • Craft development

  • Public art

  • Access to training for artists

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