Heritage Overview
Objectives
- Heritage:
The vision of the Heritage functional area is to create a vibrant, sustainable
tourism industry in Alexandra that builds upon the rich resource of
arts, culture and heritage, encourages entrepreneurship and plays a
role in promoting civic pride and improving the quality of life of the
residents of Alexandra.
- Arts & Culture:
The vision of the Arts and Culture functional area is to facilitate
access for the community of Alexandra to the various art forms including
dance, crafts, filmmaking, photography, music, drama and the visual
arts, both in respect of recreation and as an economic opportunity.

Heritage aims
In accordance with the Gauteng Tourism Authority brief, the Heritage
Functional area is specifically intended to:
-
oversee development of tourism infrastructure and
attractions within Alexandra
-
create and stimulate opportunities for job creation
and income generation around Alexandra
-
attract and promote investment opportunities in Alexandra.
-
enable previously disadvantaged communities to participate
in tourism
-
offer training and employment opportunities for the
unemployed, women and youth
-
establish and enhance partnerships for the development
of tourism in Alexandra
-
create, strengthen and enhance the entrepreneurial
capacity of the community, thereby facilitating the socio-economic empowerment
of local people
-
correct and redress the incorrect presentation of
the history of the people of South Africa
-
develop a high quality tourism experience for both
local and international visitors, and for current as well as future
generations
- preserve, promote, present and celebrate the rich and varied history
and heritage of Alexandra for the benefit of local residents and visitors
Heritage projects
Arts & Culture aims
-
To provide access to school learners to the different
art forms and cultural activities.
-
To provide opportunities for the residents of Alexandra
[with an emphasis on the youth] to have access to the different art
forms and for practitioners in such art forms to obtain training and
opportunities to practice their skills.
-
To support the development of crafts as a form of
income generation in Alexandra.
- To create employment opportunities for artists in the different
art forms through the work undertaken by the ARP and elsewhere.
Arts & Culture projects
-
School education
-
Recreation programme
-
Craft development
-
Public art
- Access to training for artists
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